David Sosna, CEO and co-founder of banking personalization company Personetics, will join the Bank Innovation Israel speaker faculty as a member of the panel of fintech company founders, which kicks off the conference on Nov. 10. david_sosnaSosna has co-founded three companies, two of which are focused on fintech: Personetics, Actimize, and Gilon Information Systems. Before founding Personetics, Sosna co-founded and captained Actimize, a provider of financial crime, risk, and compliance solutions. Actimize helped enhance Israel's reputation as a leader in the field of cybersecurity. The company was acquired by NICE Systems in 2007. Prior to co-founding Actimize in 1999, Sosna founded the business intelligence company Gilon Information Systems. Personetics helps banks personalize their offering to customers through the use of personal assistants, as in the case of Ally Assist for Ally Bank, and analytics to help banks know their customers better and serve them better. “Analytics can do a lot,” Sosna told Bank Innovation in June. “The original attempts were by vendors and focused on selling products. But financial services companies can now focus on people. The second-generation solution puts us in a place to provide meaningful advice, combining data with learning and understanding more and more. The ultimate goal is to engage the customer in multiple ways and be of service.” Bank Innovation Israel takes place on Nov. 10-11 in Tel Aviv.