Chief Executive Officer and Co-founder, PayItSimpleAlon is a veteran of the financial services industry. For 25 years he has developed his unique expertise serving in senior management positions for leading credit card and insurance companies in Israel and Brazil. He served as CEO of Supersal Finance, Ltd., credit card issuer owned by Israel’s largest bank, petrol station chain and supermarket chain. Prior to that he was CEO of Europe Assistance Israel, Ltd, a multinational assistance group and subsidiary of the Generali Insurance Cooperation. In Brazil he served as an executive director at the Brazilian leading credit card subsidiary of Unibanco, one of the 3 biggest banks in Brazil.