Lilach Bar-David

Chief Executive Officer, Pepper

I am almost 40 years old, married to Tal and the proud mom of three wonderful kids. I have spent most of my professional life in the payment industry in different roles. I started my career in finance, moved to technology and ended up in business development and innovation. We started PEPPER in July 2015 with a group of 8 people with passion for technology, design and of course banking and grew to over 100 within 6 months. Pepper is a product that speaks in native digital language: 100% mobile, 100% free basic banking and 100% you. A product, full of content and insights, that will help you optimize your money. Until one year ago, I was a part of the “Leumi Card” senior executive management, in charge of strategy and business development, focusing mainly on digital innovation. I have a B.A. in Finance and Economics and an MBA in Business Management and Information Technology, both from Tel-Aviv University.